But why, you may ask, does this matter? How come a few million hits on a YouTube clip warrant a full writeup, and why pick this viral video over countless other viral videos? The reason is this: the artist of the original song is one of the brightest young talents in today's trap world, and now that this song has blown up there is no reason that he shouldn't break through to become one of the biggest names in EDM. As we said in our Artist Of The Day spotlight in November, Baauer's "extremely heavy kicks and typical hip-hop claps" are "made for one purpose: to destroy dance floors." With the creation of dozens upon dozens of videos featuring kids all over the world twerking and doing the Bernie to this thirty-second clip, it looks like the time is ripe for Baauer to become even more famous than he already is (and, granted, he's one of the biggest names in trap music today). The fame he gets from people deciding to look up the full "Harlem Shake" on Spotify and iTunes will be well-deserved, and people willing to embrace their inner hipster will hopefully be able to say soon that they knew he was going to be the next big thing. We certainly will.
For those of you interested, here is a subreddit (page on Reddit) devoted to the Harlem Shake.
Here is a stream of the original song
Baauer's Facebook/Baauer's Twitter