Wednesday, June 26, 2013

Artist Of The Day: Cherry Coke

It's no secret that I'm not a huge fan of most of the popular progressive house that's produced on a weekly basis nowadays. Much of the material that shoots up the Beatport charts sticks to the "clean vocal intro, anthemic chorus, massive buildup, another anthemic section, repeat" formula that's become rather popular with the so-called "EDM Revolution" in America. Cherry Coke does not fit in with the stuff I dislike. Sure, his remix of Pendulum's "The Island" follows this strategy. However, his clean Swedish-house synths and buildup are unlike the drivel that most producers stick to. The contrast between Rob Swire's vocals and the "anthemic chorus" instrumentation is good enough to bypass the fact that it's somewhat formulaic, and the tune is one of my favorite progressive house releases of the past few years. "Milky Way" is even better - it's easy to picture even music fans worth their salt losing it when the massive, euphoric synth buildup plays out. Cherry Coke is still a relatively young producer, and it'll be interesting to see what happens in the future.


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