Saturday, April 6, 2013

Artist Of The Day: Frankie & The Heartstrings

It'd labour the point to say it's not before time, but a new Frankie & The Heartstrings record does nevertheless seem somewhat overdue. Believe it or not, it's little over two years since the Sunderland quintet unveiled their tremendous debut Hunger, but anticipation - coupled with tantalising early glimpses of a follow-up - have conspired to make this decidedly average gap resemble a gaping colourless void. Thankfully, that interval is nearing its end, with this week finally bringing the announcement of The Days Run Away, which is due to hit shelves on May 27. Overlooking the production skills of their very own Mick Ross, the LP (partly funded by those Dominos pizza ads) was instead overseen by former Suede guitarist Bernard Butler, whose polished pop sheen has already been heard on the likes of "Everybody Looks Better (In The Right Light)," "I Still Follow You" and "Nothing Our Way." Those are by no means the only cuts that'll be familiar to fans either, with many having been showcased live over the past year or so; perhaps as a means of testing the waters before committing them to the studio. So what should we expect? Certainly nothing groundbreaking or any radical sonic departures - just another collection of perfectly written, mildly flamboyant indie-pop nuggets from a group who've already proven themselves to be among the best in the business.

The Days Run Away is released on May 27 via the band's own label, Pop Sex Ltd.

Official website

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