Saturday, July 27, 2013

Watch This: f(x) - "Rum Pum Pum Pum"

Looks like the trend of the summer in Korea is girl groups toning down the tough to get to something sweet. 2NE1 did it with "Falling In Love," and I think this is another good example of how to do it properly. Those guitar strums and marching drums driving the verses are straight out of a Western, and the ladies of f(x) handle those passages with style, swaying their bodies with deceptively assured poise. But then they'll get to that hook--the explosive RUM PUM PUM PUM PUM--and without missing a beat, they'll segue right into a series of playground antics: starting improptu games of patty cake, stomping down the sparkly dance floor, wagging their fingers at each other like friends that have become something closer to sisters. It's a balance between mystique and friendship which "Rum Pum Pum Pum" pulls off perfectly.

As for the music? Well, if the snappy hints of golden-age Britney cheerleader pop don't suck you in, those luscious, sticky harmonies in the chorus certainly will.

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