Wednesday, July 18, 2012

Artist Of The Day: Born Gold

I may have seen nearly 20 bands (including highlights Sleigh Bells, araabMUZIK, Japandroids, Clams Casino, Kendrick Lamar, and Cloud Nothings) last weekend at Pitchfork Festival in Chicago, but the best band I saw the entire weekend came as an opener in a small club late on the Friday night of the festival. Born Gold opened up for Purity Ring (who also put on an incredible set as well), and may have well put on the best performance I have ever experienced. Vocalist Cecil Frena was a human machine, covered with lights and buttons from head to toe, lighting up as he moved every such way. His vocals were processed with glitchy effects, and the electronics and synths boomed and echoed through the tiny room, giving everyone in the crowd a show of a lifetime. Born Gold are true showmen aimed at blowing away a crowd, and their performance wouldn't be out of place on the biggest stages of Las Vegas.

You can download their album Bodysongs for free on their Bandcamp page.

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