We've come full circle. In 2011, we got Rebecca Black's "Friday"; 2012 brought the arrival of Double Take and their "Hot Problems"; this year, we have Tay Allyn, whose "Mass Text" is the next song to set the blogosphere on fire. Not that Ms. Allyn has any pretenses of greatness: the description on her YouTube argues that her music about "the mundane issues" of daily life is "sassy, fun, and RELATABLE" (on a more intriguing note, it also notes she was chosen by "Justin Timberlake and MySpace as a top upcoming artist of 2013.") What separates this awful song from the other awful songs inducted into the ARK Music Factory Hall of Fame, however, is how freaking DENSE it is. "Mass Text" finds about two dozen different hooks in a fairly repetitive conceit, most of them thanks to a firecracker performance from Tay.
