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| Album Rating: B/B+ |
Glitch hop is one of those genres which seems to succeed far more than other genres of electronic music. There's something alluring about that 100-110 BPM tempo that draws electronic music listeners in like moths to a flame. Maybe it's the power that the standard glitch hop beat has, since funky, danceable, catchy, and fun drums can usually anchor down a piece and make it good even if the instrumentals leave something to be desired. Maybe it's because there's so much that can be done with the tempo range - there's the standard triplet-based glitch hop feel, the syncopated 110 BPM tunes with a deceptively flat beat, the 108 BPM electro house that's been so popular recently with producers like Kill The Noise and Knife Party, and even the ridiculously energetic moombah beat which many artists, most famously Munchi, have ridden to huge success. And maybe it's just that glitch hop has seen a massive rise in popularity recently without the extra baggage of a major controversy between people who favor a more traditional sound and people who would rather party at a club to more aggressive music. Whatever it is, it's clear that Simplify Recordings has played into the hype of the genre very well. With a back catalogue of almost entirely glitch hop, they've gained respect in the electronic world for the way that their artists play with the seemingly small tempo range, and Simplify producers like Kezwik, Kairo Kingdom, and Blunt Instrument have seen some major attention come their way. And with more and more artists jumping on the glitch hop bandwagon (see Mord Fustang's recent single "Champloo"), it will be fascinating to see how much more Simplify Recordings can grow.
